ScienceDaily:To boost concern for environment, emphasize a long future, not impending doom

To boost concern for environment, emphasize a long future, not impending doom

"Our research suggests to rely less on end-of-world scenarios and to emphasize instead the various ways in which our country -- and our planet -- has a rich and long history that deserves to be preserved," says Hershfield. "By highlighting the shadow of the past, we may actually help illuminate the path to an environmentally sustainable future."


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